The label may be awarded to high-quality products that fit within the core values ​​of creativity, innovation, sustainability and craftsmanship. In addition to these core values ​​play a role in production, if possible local production is highly valued in the assessment.

The label was developed partly at the request of the municipality of Amsterdam. The purpose of Amsterdam Made and the committee is to inform consumers at home and abroad over products made in and around Amsterdam. Consumers can recognize the products and label makers can represent this."

- Amsterdam Made